In the midst of preparing to speak at a regional science-fiction and fantasy convention last weekend, I was seated on the panel before my own. The topic, utilizing social media to promote products and services, is one that is always of my attention, since optimization of social media is now becoming more of a component of my work than ever before. I gained from the session a more clear understanding of the benefits of using social networks such as Facebook and Twitter in the promotion of items and products. The lessons I gained from the panel could be helpful for anyone who is who is new to SMO who isn't sure how to leverage social media to benefit. Staying clear of the Hustle So let's suppose you set an account on Twitter, and then slowly, but surely, people are paying attention to what you say. This is great, and that's exactly what you'd like to occur. Once you have a targeted audience you must keep them there and possibly make them "re-tweet" your posts and help spread the joy. It's crucial to keep it in a manner that doesn't make followers believe that you are always trying to sell them something. If every tweet you send asks people to purchase this or that item or employ me, you could lose followers. The purpose of social media platforms such as Twitter or Facebook is their social element of their use. In order to keep people interested in your brand, you need to engage them in a direct manner. What is this all about? It's a good idea to be an author and readers like your social accounts, speak with them through the platform. If you get a message that praises your work, reply with a heartfelt thank you, but don't be pressured to present a hard-sell of your other books. It will be amazing the way your name and brand will be remembered by someone simply by being you. While talking קניית עוקבים לאינסטגרם with authors over the past weekend, I realized the potential for this strategy to perform. One author who traded tweets with an audience member discovered that the person purchased the entire backlist of his books, and another author pointed out that traffic to her website increase when she writes about an updated cover for a book or photos from a fair but not necessarily a new book's release. Some may argue that this is not a great idea however, visitors do visit the website. They might come back to purchase. Perhaps you have a company serving local market. discuss weather conditions or what's happening within the town. Respond to comments from a follower about their favorite television shows or music...let people know that there's an actual person behind the avatars on social media to avoid suspicion that they are just there to recite sales messages. If someone who follows your content to the point of clicking through to your website the profile has fulfilled its purpose. You may even gain new followers through word-of-mouth.